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ABOUT
OK Boomer is a collective of strategists, producers, researchers, and creatives focused on the generation redefining modern aging.
Our backgrounds span advertising, entertainment, consumer research, live production, editorial storytelling, integrated campaigns, and brand strategy.
We’ve worked across global brands, emerging companies, cultural institutions, and broadcast platforms.
Experience matters. Perspective matters more.
TONY SHARPE
Founder / Creative Director
Award-winning, global creative leader with decades of experience shaping brands, creating campaigns, and telling stories across advertising, entertainment, and culture. Focused on building brands that connect through insight, humanity, cultural relevance, and humor, wherever possible. Has worked on every continent except Antarctica and in nearly every category, including rockets. Survived a rampaging lion on set, was an international hand model, and is the lead singer & songwriter for the alt-rock band You Me & Kyle. LINKEDIN
SAM CIARAMITARO
Executive Producer / Creative
Producer, director, and photographer with experience creating stories at the intersection of marketing, entertainment, and culture. Career highlights include directing a three-time Cannes Lions-winning campaign for the U.S. Army, producing Oreo's Super Bowl commercial, and independently creating a television series following six Arizona Diamondbacks prospects throughout a Major League Baseball season. Has led productions for brands including Verizon, Ford, Porsche, Hyundai, Delta, Coca-Cola, McDonald's, Nintendo, and Major League Baseball, bringing a filmmaker's perspective and a producer's discipline to every project. LINKEDIN
SHANNON COLANGELO
Strategy Director
Strategic planning leader specializing in uncovering human insights and translating them into market positioning, brand strategy, and business growth. Has led strategy for brands including Samsung, Southwest Airlines, Metro by T-Mobile, Nationwide, Wells Fargo, and MD Anderson Cancer Center through leadership roles at Cheil, LERMA/The Richards Group, and Cinco Strategy Group. Known for turning research, cultural understanding, and consumer behavior into actionable brand direction and integrated marketing strategies that drive measurable results.
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DEANNA CONOSCENTI
Research Director
Consumer insights and research specialist with expertise in audience behavior, innovation, and strategic opportunity development. Former leadership roles at PepsiCo and Kraft Foods, with experience spanning early stage innovation and communication strategy to concept and product optimization. Founder of Reveal Research Studio, focused on uncovering meaningful human insight that drives smarter brand and business decisions. LINKEDIN
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