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ABOUT
OK Boomer is a collective of strategists, producers, researchers, and creatives focused on the generation redefining modern aging.
Our backgrounds span advertising, entertainment, consumer research, live production, editorial storytelling, integrated campaigns, and brand strategy.
We’ve worked across global brands, emerging companies, cultural institutions, and broadcast platforms.
Experience matters. Perspective matters more.
TONY SHARPE
Founder / Creative Director
Award-winning creative leader with decades of experience shaping brands, campaigns, and storytelling across advertising, entertainment, and culture. Has led creative for global brands including SC Johnson, Nestlé, Nationwide, Olive Garden, Burger King, and IN-N-OUT, with leadership roles at FCB, Moxie, Epsilon, and The Shipyard. Focused on building brands that connect through insight, humanity, and cultural relevance.
SAM CIARAMITARO
Executive Producer / Creative
Producer, director, and creative executive with experience spanning commercials, documentary, social, experiential, and integrated campaigns. Has led productions and creative initiatives for brands including Oreo, Verizon, Sharpie, Ford, Porsche, Hyundai, Delta, Coca-Cola, McDonald’s, Nintendo, and Major League Baseball. Brings a multidisciplinary approach that combines production, storytelling, photography, and creative strategy across broadcast, digital, and live experiences.
SHANNON COLANGELO
Strategy Director
Strategic planning leader specializing in consumer insight, market positioning, and brand growth. Has guided strategy for organizations including Samsung, Southwest Airlines, Nationwide, Wells Fargo, and Texas Health Resources through leadership roles at Cheil, LERMA/, and Cinco Strategy Group. Known for translating research and cultural understanding into actionable brand direction and integrated marketing strategy.
DEANNA CONOSCENTI
Research Director
Consumer insights and research specialist with expertise in audience behavior, innovation, and strategic opportunity development. Former leadership roles at PepsiCo and Kraft Foods, with experience spanning global nutrition, shopper insights, and consumer strategy. Founder of Reveal Research Studio, focused on uncovering meaningful human insight that drives smarter brand and business decisions.
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