Before all the algorithms, start-ups, and streaming, there was a generation who were already changing everything.

Boomers are the original disruptors — the generation that defined modern work, shaped global culture, and created the systems and values that still power today’s economy.

At OK BOOMER, we study and celebrate this generation’s impact — their habits, values, and evolving influence. From financial confidence to cultural curiosity, Boomers continue to lead with experience, stability, and purpose. Our research, strategy, and storytelling help brands move beyond stereotypes to connect authentically with a demographic that still drives over half the world’s spending power.

Learn about the generation that changed everything — and discover how understanding Boomers can help shape what’s next.